School
Jones International University
Description
The Business Communication online degree program at Jones International University® examines the paradigm shift in business assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your organizations customers – both external and internal.
Master of Arts in Business Communication in Leading the Customer-Driven Organization, one of online degree programs at Jones International University®, is especially valuable for business leaders and those seeking positions of leadership and influence within customer-centric organizations. Typical students include CEOs, COOs and other executives who seek to empower their sales and service teams, global or international sales directors, director of sales and service, territory sales directors as well as sales and/or service managers, as well as those aspiring to such positions. The expertise gained from this progressive specialization can be applied to any field or industry that has internal or external customers. You will also gain highly relevant and valued practical knowledge on positive leadership and how it functions in relation to the customer.
The best and brightest leaders in any organization share one common secret: If you take care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational structures are, in fact, product-driven. But times are changing.
- Learn how to assess customer needs and expectations and develop customer-driven goals, strategies, and standards as they contribute to a company’s bottom line.
- Apply effective leadership strategies and coaching to a variety of contexts, whether you work in teams, in front of a large audience or in situations of crisis or conflict.
- Identify, evaluate, and respond effectively to the socio-economic, political, cultural, environmental and competitive forces pushing firms and industries to become global.
- Direct the corporate communication of an organization, including designing a comprehensive communications plan to disseminate key messaging within a diverse environment.
Accreditation
North Central Association of Colleges and Schools
Delivery Format
Online
Educational Level
Master degrees
Requirements
Submit documentation (official transcript) that you have earned a bachelor’s degree from a college or university accredited by a regionally accredited agency. A minimum undergraduate cumulative grade point average of 2.5 is required for admission to the master’s programs. Jones International University® is equipped to assist you in acquiring your transcripts.
