School
University of Phoenix
Description
The Bachelor of Science in Business/Marketing program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.
Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise.
Accreditation
The University is accredited by The Higher Learning Commission and is a member of the North Central Association (www.ncahlc.org; 312-263-0456)
Delivery Format
Online
Educational Level
Bachelor degrees
