Bachelor of Arts in Business Communication - Sales and Marketing Details
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Bachelor of Arts in Business Communication - Sales and Marketing

Jones International University
Degree Details

Jones International University

The Business Communication in Sales and Marketing online degree program at Jones International University® gives you the competitive edge by providing both broad knowledge and practical experience in sales and marketing theory and techniques along with a comprehensive foundation in business communication.

Bachelor of Arts in Business Communication in Sales and Marketing, one of online degree programs at Jones International University®, is designed for students who are interested in developing careers in either sales or marketing or already hold current positions in either area. Marketing and/or sales managers and directors who take this specialization will learn how to coordinate both types of business functions and leverage each to increase bottom-line performance. This program also will appeal to those who want to further their education and seek a master degree in this core specialization.

The ability to compete in the fast-moving, creative arena of sales and marketing requires core competency in effective marketing strategies, consumer habits, e-commerce, best business practices, and managing sales forces.

In this Business Communication in Sales and Marketing online degree program, you will:
  • Design a career plan of leadership in management positions related to sales, marketing and service.
  • Learn to effectively communicate (both orally and in writing) within specific business contexts and understand how globalization and advancements in technology have impacted business communications.
  • Apply strategic marketing techniques and sales tactics to real-world situations, giving you hands-on experience in both areas.
  • Advance your career opportunities.

North Central Association of Colleges and Schools

Delivery Format

Educational Level
Bachelor degrees


  • Submit an attestation of high school or GED completion.
  • Students with less than 30 credits or more of post-secondary work or less than an overall 2.0 GPA may have to pay an additional $24 (USD) fee and need to show evidence of prerequisite skills proficiency by attaining minimum scores on Jones International University® online assessment examinations.


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