School
Ellis University
Description
The Communication Arts - Advertising online degree program at Ellis College of New York Institute of Technology is appealing to media professionals seeking further career development, and to recent recipients of undergraduate degrees in communication arts or other fields seeking to advance their knowledge and skills.
Master of Arts in Communication Arts - Advertising and Public Relations Specialization, one of online degree programs at Ellis College of New York Institute of Technology, is an interdisciplinary program that incorporates sound theoretical principles of research, aesthetic design and cultural studies to achieve highly pragmatic and effective professional results.
For this online degree, students must submit a portfolio that is completed during their regular course work. This is not an independent project, but must be done in close consultation with a course instructor, verifying that the work meets professional standards. Typically, master's projects in this area can include multiple media presentations, public relations or advertising campaigns, complete media business plans or scripts.
The minimum number of credits required for the MA degree specializing in Advertising and Public Relations is 36. Academic credit for this program will not be awarded for previous professional experience in this field.
This Advertising online degree program includes (among others) the following courses:
- Advertising Copy Writing
- Media Planning and Buying
- Strategic Advertising Campaigns
- Seminar: Integrated Marketing
- Principles and Practices of Advertising
- Seminar: Public Relations I
- Writing for Public Relations
Accreditation
The University is accredited by The Higher Learning Commission and is a member of the North
Central Association (www.ncahlc.org; 312-263-0456).
Delivery Format
Online
Educational Level
Master degrees