University Canada West
An undergraduate degree in media and communications is a stepping stone to a wide variety of career and educational paths. Students enrolled in this program expand their knowledge and interests in writing, mass media, journalism, advertising, public relations and communications, and design technology. Methods of communication in contemporary society are examined against the advancing technology of media outlets and the Internet. Increasingly, the gathering, analysis, interpretation, storing, and presentation of information have influenced decision-making in political, economic, and cultural society. Students are taught both theoretical and practical skills in media and communications including the development and evolution of the media, mass media roles in democratic society, legal and ethical responsibilities of media, media as business, and written and oral skills.
University Canada West operates under the authority of the British Columbia Ministry of Advanced Education and Labour Market Development, on recommendation of the Degree Quality Assessment Board.